Whatnot fee and profit calculator
Live selling moves fast, so know your numbers before you go on. Enter your cost, sale price and shipping to see Whatnot's cut, your net profit, margin, ROI and break-even price.
- Platform fees
- £3.57
- Total costs
- £13.35
- Margin
- 43.6%
- ROI
- 130.8%
You need to sell for at least £15.32 to break even.
Defaults combine a typical 8% Whatnot commission with roughly 2.9% + £0.30 payment processing. Rates vary by category and region — edit the fee fields to match your own seller statement.
Track every sale automatically — free accountWhatnot fees at a glance
| Whatnot commission | ≈8% of sale price |
|---|---|
| Payment processing | ≈2.9% + £0.30 |
| Shipping | Usually paid by the buyer |
| Listing fees | None |
| Giveaways / freebies | Your cost — add to other costs |
How to work out your real profit on Whatnot
The danger in live selling is speed: a £1 start price can close far below your floor while the show keeps rolling. Work out the break-even price for each lot beforehand and you'll know exactly where to stop bidding wars in your own favour.
Remember to account for giveaways and bundle sweeteners. They win viewers but they are real inventory cost, so add them into 'other costs' when you're judging whether a show made money.
After the show, log each sold item so ROI is calculated per category. Most sellers find one or two categories carry the whole night — that's the stock worth sourcing more of.
Frequently asked questions
How much commission does Whatnot take?
Whatnot typically takes an 8% commission on the sale price plus a payment processing charge of around 2.9% plus £0.30 per order. The calculator defaults to a combined percentage, and both fields are editable.
Who pays for shipping on Whatnot?
Buyers usually pay shipping, but sellers still cover packaging and any label cost above what's collected. Put what the buyer pays in 'postage charged' and what leaves your pocket in 'postage you pay'.
How do I know if a live show was profitable?
Add up sourcing cost across everything you sold, then compare it with your payout after commission and shipping. Tracking each item individually shows which categories actually earn and which just fill airtime.
Can I track Whatnot sales alongside eBay and Vinted?
Yes — Profit Tracker keeps every purchase and sale in one place regardless of where it sold, so your total profit and ROI cover the whole business.